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Meet The Artists Behind The NFL's Booming Custom Cleats Business
January 5, 2017
What does it take to be a great cleat artist?
Dorsey:
“Creativity and originality. That’s one of the things I always speak about. I try to differentiate from the different artists is that we’re all artists, we’re all unique, we all have our own thing, so just be yourself. Do you.
“As far as cleats, I say the whole creativity part, that’s where the illustrated creation comes in. We are creating a shoe. Everything that I do, I want to be able to make something that you won’t see on the sneaker shelves. When you go to your local store or you want to look online, you won’t find anything else like this, and I think I’ve done a really good job of just sticking to that, and being different and unique.”
Click here
to read the entire article on USA Today Sports.
This Sunday, more than 50 players and staff from the Tampa Bay Buccaneers are participating in the NFL's My Cause My Cleats campaign, a league-wide initiative that offers teams the opportunity to promote charitable causes that are important to them through creative cleat designs. Buccaneers players and staff will showcase a wide variety of colors and designs supporting 50 different charitable organizations when Tampa Bay hosts Minnesota on Sunday, December 13 at 1 p.m. Click here to read the full article. Click here to read "Buccaneers Players, Coaches Take a Stand Against Social Injustice for My Cause, My Cleats" article on www.buccaneers.com
South University's Dr. Shabazz invited the "KOC" to speak to his students about the start of iLLustratiVe Cre8ions, our strategies for success and key advice in the world of business. Special thanks and shout out to Dr. Shabazz for the honor!
Philadelphia Eagles safety Malcolm Jenkins always looks forward to the NFL’s annual My Cause My Cleats campaign to merge his three passions: football, fashion and activism. Click here to see the full article on The Undefeated.
What is your “Extraordinary Impact?” With all due respect to those in my profession, it is heavily populated with Caucasian and Hispanic artists. Being a black man in the forefront of the culture and knowing there are other young brothers and sisters who look up to me and want to do exactly what I do makes it all worth it. I know that they are cheering for me to do great things and I intend to always set the tone, be the standard, and look to change the culture in a positive way.
Eric Dorsey never considered himself artistic. But one day last year he was inspired to paint designs on a pair of cleats after he saw a couple pros wearing them. He used connections he made coaching arena football teams to convince a few professional players to let him decorate their cleats. Dorsey’s fledgling business—Illustrative Cre8ions—exploded. Now the New Castle resident is airbrushing cleats for Baltimore Ravens linebacker Terrell Suggs and many other college and pro players. Click here to read the entire article on Delaware Today.
It was a Saturday afternoon in October, and Eric Dorsey was in a panic. He had stayed up all night painting a pair of cleats for Washington Redskins cornerback Bashaud Breeland. The design featured pink roses on them in honor of Breast Cancer Awareness month. It was too late to ship the cleats because the team was leaving for Atlanta to play the Falcons that day. Dorsey had no choice but to drive 2½ hours from his home in New Castle to Washington’s practice facility in Ashburn, Virginia, in order to get Breeland his shoes. Click here to read the entire article on Delaware Online.
→ Cleat and sneaker customization
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→ Athletic equipment customization
→ Apparel customization
→ Footwear restoration
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